HYPERBOLE IN TOILETRIES PRODUCTS ADVERTISEMENTS ON YOUTUBE

Abstract

Abstract

Hyperbole is one of the types of figurative language which is used to exaggerate something or to make the object bigger than the real object, and it has a different meaning from the standard meaning. The purpose of this research was to identify the forms of hyperbole found in toiletries product advertisements on YouTube. The data were taken from toiletries product advertisements on YouTube. The author applied Claridge's theory to classify the forms of hyperbole. There are seven forms of hyperbole according to Claridge (2011). They are single word hyperbole, phrasal hyperbole, clausal hyperbole, numerical hyperbole, the role of  superlative, comparison, and repetition. The author used the qualitative research method to dothe research. This study reveals that only six forms of hyperbole according to Claridge (2011) were found in toiletries products advertisements on YouTube. The forms are single word hyperbole, phrasal hyperbole, clausal hyperbole,numerical hyperbole, the role of superlative, and repetition. From the occurrence of all six forms of hyperbole, toiletries products advertisementst end to use phrasalhy perbole, single word hyperbole, and numerical hyperbole. Inconclusion, it can be said that almost all toiletries product advertisements on YouTube use hyperbole to attractor persuade people to buy their products.