A SEMIOTICS OF VISUAL IN DOUBLE BLIND MOVIE

Abstract

Visual Semiotics is a new branch of semiotics that analyzes how visual signs or visual images
convey messages. In Visual semiotics, signs can be words, sounds, or visual images. The
movie of the double blind is one of the categories of visual semiotics. The movie consists of
images by using visual semiotics analysis, this research aims to identify the signs contained
in Double blind movie and how the signs are interpreted. The movie Double blind as the
research data was collected using visual qualitative, the data was analyzed using visual
semiotics with the theory proposed by Charles Sanders Pierce. This research uses descriptive
qualitative data analysis as the research method. The research results show that there is visual
semiotics based on the theory of Charles Sanders Pierce in the movie Double blind (2023).
Analyze the data on the object, this research uses semiotic analysis techniques according to
Charles Sanders Pierce. Based on this, it can be concluded that the movie Double Blind
(2023) can be matched with Charles Sanders Pierce's semiotic theory.