SIMULACRA AND HYPERREALITY IN BLADE RUNNER 2049 (2017)

Abstract

 Abstract

Today's world is characterized by the era of simulation and hyperreality, with many artificial realities that take over or even replace reality itself. Many aspects can now be created or simulated through the manipulation of advanced technology, Jean Baudrillard calls this the phenomenon of “hyperreality”. The movie Blade Runner 2049 tells the story of this condition where artificial things are flooding the reality, and the replicants can even replace the role of humans themselves. In this movie, the artificially engineered human is called 'replicant'. Jean Baudrillard's simulacra analysis is the methodology that the researcher uses to analyze the film, as well as taking a qualitative approach. This method is done by observing the entire content of the movie, as well as examining various signs, both verbal and non-verbal, to see the relationship between the Blade Runner 2049 with Jean Baudrillard's hyperreality concept. The phenomenon of artificial humans or replicants, as well as advanced virtual technology and advanced manipulation by technology is very representative of Baudrillard's thinking. Where the world of the future, depicted as full of darkness due to the development of technology itself. Not only does it replace the role of humans, but even trying to surpass God.